2个技巧,让你的邮件效率翻倍

网友投稿 252 2023-02-18

2个技巧,让你的邮件效率翻倍

文 I奇来(猫姐)在外贸业务中,邮件沟通是我们最常用的一种。如果一封邮件中,我们不能把客户的问题回复清楚,沟通无法做到高效,会让客人对业务员的专业水平有看法,从而造成业务机会的耽搁或者失去等等。这就要求我们在写邮件时,做到简洁、高效。

01  问 题

以下是一位叫Simon的外贸朋友发过来的问题。希望我帮他看看,他的询盘回复,是否有需要改进的地方。客户的询盘:

Hi Simon

We are looking for below two items,can you do them?If yes,pls send us the quotation and advise the lead time of samples and mass production.

Picture 1  & Picture 2 (客户发的图片,这里改用文字代替了)

Simon回复给客人的邮件:

Hi Jim

Kindly thanks your reply.

Attached our quotation for your review

Pls kindly find reply from us :

1. we can make two items as the below but please help me confirm the information:

(1) Regarding the first item,the information you give me is the picture one right?

(2) As another black clear glass(picture 2 i send to you) we also can make,but we need picture 2 specific information.

Attached our production like picture 2 for your review.

2.We will finish sample within 30 days  once we received the deposit .

3.Regarding  the mass production ,pls do trust us supply ability .We can 8000pieces pre month for the door and 20,000 square pre month for the window.

Any problem pls feel free to contact me .

Best Regards

Simon

02  解 析

Simon给我的感觉,他很上进、好学。我不确定这是他第三次还是第四次找我咨询了。但看这次的邮件,我感觉,比第一次发给我的邮件,进步很大。

03  建 议

为了让我们的回复更加清晰、有条理,我下面推荐两种询盘回复方法:第一种是问题回复法第二种是承前启后法我们先说第一种。何谓问题回复法,就是在回复邮件中,将客人的问题写上去,直接在问题后面回复。问题回复法,在我们与客户讨论产品细节时,经常用到。比如下面这封邮件:用了三种颜色的字体,代表这个产品细节的沟通,是通过三封邮件,由不同的人来确认和回复,直到细节沟通明白。

用这种方法回复邮件,可以让我们在最后一次沟通中,看到我们前面沟通的所有细节,避免遗漏。所以上面这位朋友的回复,我们可以这样改进:Hi JimNoted with thanks for your inquiry .Pls find our reply in blue:

1.we are looking for below two items,can you do them ?Yes we can do them.But we have below two questions for your confirmation:

(a) Attached picture one is same as the first item ? (附件做图示备注可以更清晰)(b) Coulld you pls send us the specific information for the black clear glass(in picture 2 )?

2.If yes,pls send us the quotation :no problem.The quotation will be sent to you once received your confirmation on the product details.

3.the lead time of samples:30 days on receipt of deposit

4.the lead time of  mass production:45 days for reorder ,60 days for first order on receipt of deposit.

Looking forward to your earlier reply.

Any problem pls feel free to contact us .

Regards 接下来,我们来看第二种回复邮件的方法:承前启后法何谓承前启后,即先回答完客户的问题,让客户快速找到他想要的答案,接着再提出我们的问题。这样即完成了上一封邮件的问题,同时可以用我们的问题,让客户开启下一封邮件,最后将问题讲清楚,让客户能很快做出下一步的业务计划。用这种方法,Simon的邮件,我们可以这样写:

2个技巧,让你的邮件效率翻倍

Hi Jim

Noted with thanks for your inquiry.

1.we can make the two items according to your request.The quotation will be sent to you asap .

2.Sample lead time:30 days on receipt of deposit.

3.mass production lead time:45 days for reorder ,60 days for first order on receipt of deposit.

But we have below questions before quotation,pls kindly confirm back:

(a) Attached picture one is same as the first item ?

(b) Coulld you pls send us the specific information for the black clear glass(in picture 2 )?

Looking forward to your earlier reply so that we can quote you asap.

Any problem pls feel free to contact us .

Regards

04 结语

END

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