外贸卖家如何运用开发信取得成功？

如何写好开发信？

一、准备工作

1.获取客户联系方式

2.简要介绍公司情况，包括规模、成立时间、主打产品以及联系方式

二、写作要点

1.凸显公司与产品的优势

2.提高吸引力

3.言之有物

4.不宜太过详细

5.引起客户注意和兴趣，引诱客户回复联系

6.根据客户的公司名字，暗示这封信是专门写给贵公司的

7.随信附上琳琅满目款式的产品图片

8.避免千篇一律，根据客户的不同情况略作调整

三、开发信例子

Dear Mr. Steven Hans，

We get your name and email address from your trade lead on xxx that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website xxx which includes our company profiles，history and something latest designs.

Should any of these items be of interest to you please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, is my pleasure to offer news to you regular.

Best regards,

Dafu Wong

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