沸腾的沙特市场，面临供应链大关

沸腾的沙特市场，面临供应链大关

根据magnitt 2022 年上半年沙特阿拉伯风险投资报告显示，今年上半年，沙特王国在创业融资方面创造了新的年度、半年度和季度纪录，与21年上半年相比，投资资金同比增长了244%。

近年，沙特经济从疫情中快速复苏，吸纳外部投资方面呈现巨大的跨度发展，位居北非和中东地区第二大风险投资市场。

Saudi ranks as the 2nd-largest VC market in MENA by total funding and total transactions

高度城市化且人均GDP位居前端、轻工，日用，电子，服装基本外要依赖进口的沙特王国，是外贸人良好的蓝海市场。

①数字化转型，电子商务市场蓬勃发展

疫情催化了消费者偏好线上购物，导致涌向电商的资金激增。

2021年沙特的电商总收入为98.5亿，预计未来三年将以19.51%复合年增长率增长，到2025年，沙特电商市场规模将200.4亿美元，电商用户数量将达2640万。

②支付业务转型，现金支付已不是主导

Payment business transformation, cash payment is no longer the dominant

沙特中央银行（SAMA）进行了一项涉及政府、企业及消费者的全国性调查，调查显示，2021年84%的企业使用电子支付手段，较2019年上涨了33%。

The Saudi Central Bank (SAMA) conducted a national survey involving government, businesses and consumers, which showed that 84% of businesses use electronic means of payment in 2021, up 33% from 2019.

③日益增长的电子商务市场，伴随着供应链强大挑战

随着沙特电子商务的爆炸式增长，消费者线上购物频次增加以及消费者对于后端物流运输的期望值提高，沙特国内供应链的问题将更加严峻。

沙特过境清关流程繁琐、地域广阔且城市中心分散，加上未建立完善的地址库，一直存在很明显的物流弊端。

Saudi Arabia customs clearance process is cumbersome, the territory is vast and urban centers are scattered, coupled with the lack of a perfect address database, there has been a very obvious logistics disadvantages.

从而急需完善沙特当地物流每个环节，包揽且不仅于头程清关、建设本土企业和仓库，从而完善库存管理、订单处理和运输要求等等节点，只有有效的计划和果断的行动才能确保客户满意度。

上个月，沙特物流领域今年新发布了1121个商业登记。未来，沙特仍需更加宽松的法规、许可鼓励和进口关税的积极变化，进一步完善物流环节建设，平衡国际投资者和国内消费需求，帮助改善供应链。

Only effective planning and decisive action can ensure customer satisfaction by improving every aspect of local logistics in Saudi Arabia, including and not only headway customs clearance, building local businesses and warehouses, thus improving inventory management, order processing and shipping requirements, among other nodes.

Last month, 1,121 new business registrations were issued in the Saudi logistics sector this year. In the future, Saudi Arabia still needs more liberal regulations, licensing incentives and positive changes in import tariffs to further improve the construction of logistics links and balance international investors and domestic consumer demand to help improve the supply chain.

沙特市场正在保持上升的繁荣轨迹，一个强大、可靠和高效的供应链网络对于满足前所未有的需求至关重要。

加强最后一公里的物流和国际运输流程，这样的集体努力将改变王国的供应链网络，带来跨境供应繁荣的新阶段。

The Saudi market is maintaining its upward boom trajectory and a strong, reliable and efficient supply chain network is essential to meet unprecedented demand.

Strengthening last-mile logistics and international transportation processes, such a collective effort will transform the Kingdom's supply chain network and bring about a new phase of cross-border supply prosperity.

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