line出海营销（Line海外市场营销)

line出海营销（Line海外市场营销)

Introduction

Line is a messaging app that originated in Japan and has since expanded to become one of the most popular messaging apps in the world. With over 850 million users worldwide, it has made significant strides in the messaging and social media markets. But to continue its success, Line needs to expand its market globally, and that is where Line outreaches come into place. In this article, we showcase how Line is implementing its outreaches for international markets.

Localization

Before Line enters any new market, the company considers the cultural differences and local customs to ensure that the app fits in with the local people’s lifestyle. Such localization includes language, features, advertisements, and even emojis. For example, in Thailand, Line collaborated with a popular celebrity to launch a new sticker set that reflects the Thai culture. Additionally, integrating local payment methods is also part of this localization strategy. By allowing users to pay using their preferred payment method, Line ensures a seamless user experience and convenience.

Social Media Marketing

Social media marketing is a crucial strategy for Line to reach out to potential users. In each market, the company creates social media campaigns that aim to attract young and active users. These campaigns are designed to showcase the app’s unique features and its appeal to the target audience. For instance, Line partnered with a Korean K-pop band BTS to attract more users from the younger generation. This event was promoted across different social media platforms, including Facebook, Twitter, and Instagram.

Influencer Marketing

Influencer marketing is another strategy that Line has used to strengthen its market presence. Line partners with local influencers in each market to promote the app among their followers. These influencers can include popular celebrities, bloggers, and YouTubers. For example, in Taiwan, Line collaborated with a popular Taiwanese YouTuber to create a series of entertaining videos about the app’s features. The videos were shared on the YouTuber’s channel and Line’s social media pages, increasing brand awareness among the younger audience.

Conclusion

To compete in the highly competitive messaging and social media markets, it is essential to have a comprehensive outreach strategy. Line has implemented a variety of outreach strategies to reach out to potential users in different markets, including localization, social media marketing, and influencer marketing. A solid outreach strategy helps Line to build a foothold in new markets, increase brand awareness, and attract more users. With a continually evolving marketing strategy, Line is poised to become a major player in the global messaging and social media markets.

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