海外营销系统:如何在国际市场实现商业增长?
689
2023-03-16
本文目录一览:
邮件是外贸人与客户沟通的常用方式,那么如何使用邮件从0到1的开发大客户呢?
先来看下面这封开发邮件,也许你也正在套用着相同或者相似的模版,赶紧刹车,别犹豫!
Hello Mr. Jame White
How are you? (分析:“How are you?”的使用本身是没有问题的。虽然我们从小学就学习这样的问候方式,但是这句话在很多国家并不太常用。)
We know your company from the internet and we know that your market is in the LED lighting field in Poland. (分析:本句想表达的逻辑没有问题,但是写法和语法欠妥。“from the internet”会给人不尊重和被骚扰的感觉,可以改为具体的询盘。)
We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company. (分析:本句话的句式非常普遍,表达的内容也很笼统。如果公司真的是行业领军企业,可以使用一些实际的数据去证明。)
Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them. (分析:比较空泛的描述,给客户带来的感受不强烈。这部分可以考虑使用具体的数字来表达。)
We will offer you the best price and quality, please go to our website for more details, www.***.com (分析:第一次发邮件最好不要加上网址,防止被系统当成垃圾邮件拦截。)
Can you introduce your company to us, or your target products market, thank you. (分析:这句话不太妥当。第一次邮件客户没有义务也不会很愿意回答你的问题)
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. (分析:本句较为空泛,没有实际的含义。)
Best Regards
Alice (分析:签名缺少内容。)
对于邮件内容,文中已经给出了一些分析。
虽然这封邮件在语法和句式上没有什么问题,并且在前几年可能可以被奉为“开发信经典模板”,但是如今这样毫无亮点的写法已经远远不能吸引现在的客户,邮件发出去后也不会有好的效果。
我们再来看看根据分析修改后的邮件:
Dear Jame
Hoping this email finds you well. (非常地道的美式问候语。)
We know your company is in the LED market from our customer data as the main distributor in European market. (“from our customer data”可能引起客户的思考:之前是否问过价格或拿过样品甚至很久之前是不是合作过。这样的话术不会给客户带来骚扰的感觉。)
We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department. (用实际数据表明公司的地位与规模。)
Please contact me for any further information, free samples would be sent to you in our promotion seasons now. (该句有两个优点:1. 邮件通篇主动语态,但是这句话是被动语态,阅读起来可以让客户感觉到节奏的变化;2. “free samples”、“promotion seasons”刺激客户尽快联系索要样品或下单。)
Have a nice day!
Best Regards
Alice
Company
Tel/Whatsapp
Web
(结尾签名内容完整。)
修改后的邮件明显更加简练,同时话术表达在无形中引导客户进一步联系。
但是该邮件还是有些简单,在实际的邮件中,我们应该针对特定的产品与当前情况增添较为详细的内容。
邮件写作案例
这是一个美国客户,询问了我们一款电竞椅的价格。我们的业务员报价之后,客户没有反应,跟踪了几次依然没有回应。忽然有一天,客户问我们的工厂是不是在安吉,得到我们的确定后他说要来工厂参观拜访。
见面后,客户在工厂看了一番,没有留下名片就走了。客户回去后依旧没有任何动静,也不与业务员联系。
相信这样的场景很多外贸人都经历过。
经过各方面考量,我们还是决定继续跟踪这位客户。通过对客户进行背景调查后,我们了解到了客户的相关信息。同时我们也需要考虑到美国的实际情况。
以上述信息作为切入点,我们又给客户发了一封邮件,这次我们收到了回复。
Hi XX,
Hope this email finds you well.
Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places.
We will have the full information at the end of this month, I will update to you in time. (客户回复:OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.)
By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.(客户回复:I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.)
Have a nice day!
Best Regards Wishes
Ivan
从客户的回复中,可以提炼出三点:他与三家工厂在合作;现在不是他的采购期;2018年12月底之前他不需要电竞椅。
虽然没有成功签单,但是这封邮件也达到了想要的结果。我们收到了客户的回复并且知道了客户目前的情况,以及他的采购周期和时间。接下来就需要根据他给出的时间在合适的时候加强联系。
外贸邮件应该怎么写才能够吸引到客户邮箱开发海外客户范文的注意和回复呢?下面是我为你整理的有关外贸邮件的 范文 邮箱开发海外客户范文,希望对你有用!
有关外贸邮件的范文格式
一、使用统一的信纸(邮件背景),好有公司的商标,主要产品的图片类别等等。外贸管理软件中可以自动设置、修改,再进行使用。
二、格式正确,统一,邮件主题合理,拼写无误。所有发给客户的邮件应该采用统一的格式。外贸管理软件可以帮助设置相应的格式与主题。
(1)邮件主题最好有公司名字等,比如公司名字是E_PORT,行业是PLASTIC,这封邮件的内容是给一款产品报价,那么主题可以写E_port Plastic/quotation of item A. 这样有一个好处,可以方便客户以及你自己以后查找给客户的信息,对于来往邮件很多的客户,开始的时候我往往要花很多时间去查找以前的报价以及 其它 资料,但是现在通过主题就很方便知道邮件大概内容是什么,节省很多时间。
(2)邮件正文两端对齐邮箱开发海外客户范文:对于段落很多的邮件,正文两端对齐会显得很整洁。
(3)第一封邮件最好写上Mr.或者Ms.某某,职位写SALES MANAGER等,不管你是不是经理,写上没关系,你职位高客户会觉得把邮箱开发海外客户范文他当回事,有好处。
(4)落款有公司标识以及详细联系资料
三、版面整洁,在OE里面将撰写邮件的字体,字号(10-12号比较好)都设置好,不要一会大字一会小字;也不要花花绿绿的,特别是不要全篇都是大写字母,会增加阅读的难度,让人反感。除非是对一些需要特别提醒客户注意的地方,可以用大写,加粗,特殊颜色等突出显示。
四、拼写无误,在每封邮件发出之前都应该利用拼写检查工具检查是否全部拼写无误。
五、表述准确,能够准确表达我方的观点,不要使客户产生任何的歧义,尽量避免有歧义的单词或者 短语 ,尽量避免使用 俚语 等。
六、详细,能够提供给客户非常详细的资料,回答他的问题,并将他没有问到的问题提出来。有时候你提出的问题会让客户觉得你很细心,很可靠而且非常专业。当然,详细并不是说一股脑的将所有东西都托盘而出,应该学会在适当的时候谈适当的事情。
七、有条理,能够让客户清楚地明白邮件内容,谈完一件事再谈另外一件,混在一起会让人头晕。很多时候,用1,2,3,4等标出来你要说的东西会非常有用,客户很清楚就知道你要说或者问什么。
八、方式多样,比如配合作图说明,照片说明等,往往很多事情用语言很难说清楚,但是如果给一张图纸,或者一幅
照片,那就一目了然了。比如你说你如何玉树临风,说再多什么用,来张PP不就明白了?
九、及时,做到当天邮件当天答复,在收到邮件后应该马上整理出自己不能解决的技术问题,及时提供给技术部门或者供应商,要求他们在什么时候给予详细答复。养成一个好习惯,在早上收到邮件后,整理出哪些需要询问技术人员或者供应商的,将问题给他们后,再来回复能够回复的邮件。如果不能当天答复,给客户一个说明,为什么答复不了,并承诺一个明确的时间。
十、适时跟踪,一般客户都是同时询问很多的供应商,所以要适时提醒他你把他放在心里,并让他知道你在等待。比如公司有了什么技术改进或者新的产品开发,可以发送给很多客户,或许机会就在那里。外贸管理软件会隔一阶段以系统通知的方式提醒业务员,某个客户有多久没有跟踪联系了。
十一、学会维护和客户的关系,这个是最难的一点,同时也是最重要的,需要自己体会。坦诚对人,不要欺骗,基本的一点。适当的恭维也很有用。
有关外贸邮件的范文1
交易的第一步
1. 向顾客推销商品
Dear Sir:
May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
Yours faithfully
2. 提出询价
Dear Sir:
Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..
Truly
3. 迅速提供报价
Dear Sir:
June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.
有关外贸邮件的范文2
交易的契机
4. 如何讨价还价
Dear Sir:
June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.
Yours truly
5-1 同意进口商的还价
Dear Sirs:
June 12, 2001 Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.
Sincerely
5-2 拒绝进口商的还价
Dear Sirs:
June 12, 2001 Thank you for your letter of June the 8th. We regret that we cannotmeet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.
Truly
6. 正式提出订单
Dear Sir:
June 15, 2001 We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.
Truly
7. 确认订单
Dear Sir: June 20, 2001 Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.
Sincerely
8. 请求开立信用证
Gentlemen:
June 18, 2001 Thank you for your order No. 599. In order to e_ecute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.
Sincerely
9. 通知已开立信用证
Dear Sir:
June 24, 2001 Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fa_ when the order has been e_ecuted.
Sincerely
10. 请求信用证延期
Dear Sir邮箱开发海外客户范文:
Sep. 1, 2001 We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be e_pire before shipment. Therefore, please e_plain our situation to your customers and secure their consent to e_tend the L/C to Sept.30.
Sincerely
11. 同意更改信用证
Gentlemen:
Sept. 5, 2001 We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to e_tend the L/C up to and including September 30. Please keep us abreast of any new development.
Sincerely
交易的进行
12. 抱怨发货迟延
Dear Sirs:
Sept. 25, 2001 Concerning our order No. 599 for 200 mountain bikes, so far you have shipped only 50 bikes against the shipment. We are notifying you that we reserve our right to claim on you for the shortage, if it is confirmed. We have given our customers a definite assurance that we would supply the goods by the end of September. We hope you will look into this urgent matter.
Yours faithfully
12a. 处理客户的抱怨
Gentlemen:
Sept. 30, 2001 In response to your letter of Sept.25, we regret your complaint very much. Today we received information from Hong Kong that the remaining 150 bikes were on a ship that developed engine trouble and had to put into port for repairs. The trouble was not serious, and the vessel is now on her way. She would arrive at your place tomorrow or the ne_t day.
Truly
14-1 取消订货
Dear Sirs:
Oct. 2, 2001 We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of Sept. 30. Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order. Unfortunately, our buyers cannot wait indefinitely for the units. We are sorry that it is necessary to take such a drastic step.
Sincerely
14-2 谅解迟运原因
Gentlemen:
Oct. 2, 2001 We have received of your notice of delay of shipment due to mechanical troubles on the ship. We are pleased that the order is now on its way. Thank you for the notice. We are eagerly awaiting the ship's arrival.
Yours faithfully
有关外贸邮件的范文3
交易的尾声
15. 货物损坏 报告
Dear Sirs:
Oct. 4, 2001 Upon arrival of your shipment, the ship's agents noticed that case No. 5 was damaged and notified us. The number of articles in the case is correct according to the invoice, but the following articles are broken: (List of articles) As you will see in our survey report and of the ship's agents', that these units are damaged and quite unsaleable. Please send us replacements for the broken articles; we await your reply in due course.
Sincerely
16-1. 拒绝承担损坏责任
Dear Sirs:
Oct. 8, 2001 Thank you for informing us of the damaged shipment. Since the units were packed with the best of care, we can only assume that the cases were handled roughly. We therefore urge you to lodge your claim with the insurance company.
Sincerely
16-2. 承担赔偿责任
Gentlemen:
Oct. 8, 2001 As soon as we got your letter we got in touch with the packers and asked them to look into the matter. It appears that the fault lies with the packaging materials used. We have since corrected the mistake. We apologize for the oversight, and are sending a new delivery immediately.
Sincerely
17. 催要逾期货款
Dear Sirs:
Nov. 30, 2001 It has come to our attention that your payment is one month overdue. The units ordered were delivered to you on September 26 and were invoiced on September 30. Payment is due on October30. We look forward to seeing your remittance within a week.
Sincerely
18. 付清逾期货款
Dear Sirs:
Oct. 3, 2001 We have looked into the cause of the delay in payment and have found that our accounting department made an oversight in making your remittance. We are sorry for the inconvenience. The sum of US$ 20,000 has been sent to you by Telegraphic Transfer and should reach you sometime tomorrow.
Sincerely
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外贸邮件怎么发? 下面是邮箱开发海外客户范文我为你整理的外贸邮件范文,希望对你有用!
外贸邮件范文1
主动跟新买家建立联系
Dear Mr. Jones:
We understand from your information posted on Alibaba.com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.
We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http://www.howseek.com which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon.
Sincerely,
John Roberts
对新买家要求建立业务联系的回复
Dear Mr. Jones:
We have received your letter of 9th April showing your interest in our complete product information.
Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http://www.howseek.com which includes our latest product line.
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.
Sincerely,.
向老客户介绍公司新的产品信息
Dear Mr. Jones:
We have refreshed our online catalog at http://www.howseek.com, and now it covers the latest new products, which are now available from stock.
We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for close inspection.
We will keep you informed on our progress and look forward to hearing from you.
Sincerely,
回复对某个产品的查询
Dear Mr. Jones:
Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster".
We've enclosed the photo and detailed information of the product for your reference:
Product: toaster
Specification: xxxxxxxxxxxxxxx
Package: 1pcs/box Price: 10usd/pcs
Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight.
We look forward to receiving your first order.
Sincerely,
无法提供对方查询中所要求的产品时
Dear Mr. Jones:
Thank you for your enquiry of 12 March cate 9 cable.
We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.
We would, however, like to take this opportunity to offer the following material as a close substitute:
Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.
Please visit our catalog at http://www.xxxxxxxxx.com for more information on this item. If you find the product acceptable, please email us as soon as possible.
Sincerely,
查询对方公司的产品
Dear Sir or Madam:
We know that you are exporters of textile fabrics.
We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.
We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.
When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco.
Sincerely,
外贸邮件范文2
作为买家,认为对方报价太高
Dear Mr. Jones,
We acknowledge receipt of both your offer of May 6 and the samples of Men's Shirts, and thank you for these.
While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply.
We have also to point out that the Men's Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%.As our order would be worth around US$50,000, you may think it worthwhile to make a concession.
We are looking forward to your reply,
Sincerely,
要求对方开立信用证
Dear Mr. Jones:
With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C.
Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time. In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract.
We look forward to receiving your favorable response at an early date.
Sincerely,
因对方未能如期信用证而交涉
Dear Mr. Jones:
With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.
You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract. If you refer to our Sales
Confirmation, you will see the clause reading: "The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice." The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002. If we again fail to receive your L/C in time, we shall cancel our Sales
Confirmation and ask you to refund to us the storage charges we have paid on your behalf.
Your cooperation in this respect will be appreciated.
Sincerely,
外贸邮件范文3
拒绝对方做独家代理商的要求
Dear Mr. Jones:
Thank you for your letter of 15th September.
As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency. In our opinion, it would be better for both of us to try out a period of cooperation to see how things go. Also, it would be necessary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement.
We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines. We look forward to hearing from you.
Sincerely,
处理对货损的投诉
Dear Mr. Jones:
We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectness of our packing. Upon receipt of your letter, we have given this matter our immediate attention. We have studied your surveyor's report very carefully.
We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you. We are therefore not responsible for the damage; but as we do not think that it would be fair to have you bear the loss alone, we suggest that the loss be divided between both of us, to which we hope you will agree.
Sincerely,
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